Infographic Of The Day: How To Choose The Right Typeface For Your Brand
Research has proven that consumers subconsciously evaluate typefaces; they attribute notable features to a personality. Hence, understanding typefaces can help you pick the styling that suits your brand. Features such as sizing of text, the thickness of a stroke, and spacing between characters matter. For instance, when you see a gym logo that uses a big, bold font, you feel strength in its thickness and a sense of urgency in its stiffness. It seems to fit right into its persona of big, buff, and disciplined
Source: http://econintersect.com/pages/infographics/infographic.php?post=201909190510
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