GoPro’s HERO7 black camera achieves record weekly sales
GoPro Inc (NASDAQ:GPRO) announced Friday that its HERO7 Black camera has achieved the highest week-one retail unit sales of any new camera in the company’s history.
“HERO7 Black’s gimbal-like HyperSmooth video stabilization is officially a hit with consumers,” said GoPro founder CEO Nicholas Woodman.
“Now that new owners are posting their HERO7 Black videos online, we’re seeing very strong endorsement and interest,” he added.
The company said that HERO7 Black’s week-one sales performance was boosted by social media engagement which jumped 80% from last year’s launch. Positive user feedback on HyperSmooth and TimeWarp Video also helped.
According to Digital Trends, the Hero7 Black retains the same look and feel as the Hero6 and Hero5 models, but GoPro has revamped it with “improved stabilization and live-streaming” and new shooting modes, a redesigned user interface, and better audio.
Meanwhile, Oppenheimer analysts foresee GoPro developing into a profitable company in the near future as management learns from its mistakes and takes a new perspective on the market.
“Management – with three new products in tow – is close to achieving what it set out to do: a good, better, best product launch strategy + clean channel in a robust demand environment. If successful, profitability and sustained growth should follow,” wrote analyst Andrew Uerkwitz.
Uerkwitz, who has a Perform rating on the share, says that instead of trying to sell everyday use cameras, GoPro is zoning in on the customers that would use its cameras to document travels or for story-telling purposes.
Shares of the camera company were up more than 3.5% to $6.48 in premarket trade.
Contact Uttara Choudhury at [email protected]
Follow her on Twitter: @UttaraProactive
Story by ProactiveInvestors
Source: http://www.proactiveinvestors.com/companies/news/206481/gopros-hero7-black-camera-achieves-record-weekly-sales-206481.html
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Please Help Support BeforeitsNews by trying our Natural Health Products below!
Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST
Order by Phone at 866-388-7003 or online at https://www.herbanomic.com M - F 9am to 5pm EST
Order by Phone at 866-388-7003 or online at https://www.herbanomics.com M - F 9am to 5pm EST
Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!
HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation.
Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.
MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser! Cleans out toxic buildup with oxygen!
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover - Reduces Smart Meter radiation by 96%! (See Video).