DGTL Holdings says Hashoff subsidiary has completed national public service campaign for front-line US health care workers

DGTL Holdings Inc (CVE:DGTL) (OTCQB:DGTHF) (FRA:A2QB0L) said its wholly-owned subsidiary Hashoff LLC has completed a national public service announcement campaign with a task force of top US health care professional advocacy organizations. 

The company said that the campaign focused on promoting a new online support service portal for front-line workers and building a social community among health care professionals.

DGTL noted that the campaign was led by an organization that has championed the interests of registered nurses across the US for more than 100 years, providing advocacy, career development, and training as well as support services. 

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The group of leading health care professional associations built a task force committee to develop and deploy online tools to support front-line health care workers in coping with the workplace pressures and challenges brought on by the coronavirus (COVID-19) pandemic.

DGTL said the task force enlisted Hashoff to create an advocacy campaign using content creators from the health care community to create awareness and promote the adoption of the tools. Health care professionals have built a formidable online social media community and have been active in sharing their stories, key learnings, and best practices, pointing registered nurses to an online portal with support services for these front-line workers.

The company said that health care workers were enlisted to be content creators and were onboarded into the Hashoff platform. The campaign centered on publishing unique and organic content surrounding real-life stories of front-line workers and sought to drive traffic to the online health care support portals. 

DGTL said the campaign was successful in generating both reach and engagement, and the strong performance has led to multiple requests for proposals for additional campaigns from the task force and the health care organizations that make up its membership.

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Story by ProactiveInvestors