3 Ways DAM Can Improve Brand Consistency

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​When it comes to branding, consistency is key. You’ll struggle to build relationships and maintain trust with your chosen target audience if there are discrepancies between your logos or your marketing materials. Even the simplest of slip-ups can have devastating consequences on your brand reputation and seriously harm your brand recognition growth.

One of the biggest problems facing marketing teams is the demand for consistency in a system that is littered with duplicate files, thousands of digital assets and a lack of control over who has access to them. Thankfully, the solution is simple – Bynder’s DAM software.
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DAM software places all your digital assets in one easy to manage library and allows your teams to find the files they need within seconds, helping your company maintain its brand identity across all channels. Here we’ll explore 3 other ways DAM can improve your brand’s consistency.

Controlled user access
While it’s easy to believe that open user access to all your digital assets will simplify your workflow, it can, in fact, create all kinds of other issues. When access isn’t controlled, it means that anyone can access, change and edit your files, leaving a trail of confusion and inconsistency throughout your marketing and branded content. This can spell disaster for your brand recognition, which is why DAM software is imperative in controlling user access. From approving uploaded content to only permitting access to files to those who need them, you instantly improve the validity and uniformity of your digital assets.

Communication between departments
When people have the right access to the files they need and they can find the digital assets they need quickly and without issues, it creates a chain reaction of efficiency throughout your workflow. Sharing documentation with other users becomes much easier, whether one team is putting together the marketing graphics and the other is writing the copy, DAM software helps to build on the communication between departments, promoting collaboration and ensuring everyone is on the same branded content page.

Organization is key to consistency
As your business begins to grow, so will your digital assets. A handful of files can quickly evolve into hundreds if not thousands of digital resources, which aren’t always easy to manage without a software system in place. This can cause all kinds of issues with continuity within your brand. When logos and branded content are edited without permission or old versions become mixed up with the older ones, it means a vast amount of time wasted on finding the right files or correcting the ones
that have been altered.

With DAM software all your digital assets are stored in a centralized filing system that uses metadata tags to help employees find the files they need within seconds. Organized categories and the elimination of duplicates ensure that continuity within your brand is constant and brand recognition is strong amongst your target market.

Final thoughts…
As you can see, DAM software is essential for keeping your brand image consistent and trustworthy. Reach out to bynder.com for the latest software options.