Arak Market 2023 | Industry Size, Share, Growth and Forecast 2028

IMARC Group, a leading market research company, has recently releases report titled, “Arak Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The study provides a detailed analysis of the industry, including the global arak market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights:

How big is the arak market?

The global arak market size reached US$ 15.05 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 18.49 Billion by 2028, exhibiting a growth rate (CAGR) of 3.47% during 2023-2028.

What is arak?

Arak is a traditional distilled alcoholic beverage that holds significant cultural and historical importance in certain regions. It is commonly consumed in countries like Lebanon, Syria, Jordan, and parts of the Mediterranean. The drink is produced by fermenting grapes, dates, or other fruits, followed by a process of double-distillation, resulting in a clear, colorless liquid with a strong alcoholic content, typically ranging from 40% to 63% alcohol by volume (ABV). With a rich heritage dating back centuries, Arak has been an integral part of social gatherings and traditional celebrations, symbolizing the essence of regional hospitality. It is often served during meals to complement various cuisines, adding to the overall dining experience. The preparation and consumption of Arak also carry cultural significance, with special rituals observed during serving, such as diluting the spirit with water, which leads to its distinctive milky-white appearance.

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What are the growth prospects and trends in the arak industry?

Arak holds deep cultural and historical significance in regions like the Middle East and the Mediterranean, where it has been an integral part of social and culinary traditions for centuries. Its association with cultural rituals and customs contributes to its continued consumption and demand, both domestically and internationally. Additionally, the growing interest in unique and authentic spirits among consumers has paved the way for Arak’s acceptance beyond its traditional markets. Discerning consumers seeking novel drinking experiences are attracted to Arak’s distinct anise flavor, craftsmanship, and the captivating louche appearance when diluted with water. Other than this, arak’s versatility as a base spirit in mixology has gained attention from bartenders and cocktail enthusiasts worldwide. The anise notes of Arak blend well with other ingredients, enabling the creation of innovative and enticing cocktails, further broadening its consumer base. Besides this, tourists exploring the Middle East and Mediterranean regions often seek authentic cultural experiences, and trying local beverages like Arak becomes an integral part of their journey. This tourism-driven demand acts as a catalyst for Arak’s growth in popular travel destinations. In line with this, the global trend of premiumization in the alcoholic beverage industry has extended to traditional spirits like Arak. Craft distillers and premium brands have emerged, offering high-quality Arak variants that appeal to discerning consumers willing to pay a premium for unique and superior products. Furthermore, the efforts of Arak manufacturers to market and promote their products have significantly contributed to the market. Collaborative initiatives with influencers, creative advertising campaigns, and participation in international beverage expos have increased Arak’s visibility and accessibility in new markets. Not only this, but changing consumer preferences and drinking habits, particularly among the millennial and Gen Z demographics, have led to an increasing interest in exploring diverse alcoholic beverages beyond mainstream offerings. Arak’s authentic heritage and distinct taste align with the demand for artisanal and culturally rich experiences. Moreover, government support and initiatives to promote local products and cultural heritage have opened avenues for Arak producers to expand their presence in the global market. International trade agreements and export opportunities have facilitated the distribution of Arak to new territories.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Source:

• Grapes
• Aniseed
• Others

Breakup by Distribution Channels:

• Retail Stores
• Bars and Pubs
• Online Stores
• Others

Breakup by Region:

• North America
• Asia-Pacific
• Europe
• Latin America
• Middle East and Africa

Who are the key players operating in the industry?

The report covers the major market players including:

• Chateau Ksara
• Dominae des Tourelles
• Haddad Distilleries
• Kawar Arak
• Lebanese Arak Corporation
• Lebanese Fine Wines
• LibanonWeine
• Zumot Distilleries

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