India: ‘Eat What You Grow’: Homemaker Earns Rs 50 Lakh/Year Selling Native Seeds to Gardeners
Chandana Gade co-founded Seedbasket Agro Services with her husband Naveen, to source native seeds from the villages and make them available to urban gardeners looking to grow their own vegetables.
By Shivani Gupta
The Better India
28 May 2026
Excerpt:
“We could only find hybrid seeds, which are not good for health. We found some native seeds on e-commerce websites but their quality was not good,” Naveen, a software engineer, tells The Better India.
This is when Chandana saw a business opportunity, and to address the gap, she co-founded ‘Seedbasket’ along with her husband in 2016. Considered one of India’s leading e-commerce marketplaces, her startup provides native seeds of vegetables, fruits, flowers, grow bags, and cow dung cakes — nearly 200 products that are helpful for home gardening.
With their startup, they sell at least 150 native seed varieties of exotic fruits and vegetables such as fenugreek, broccoli, beetroot, white bitter gourd, ash gourd, sorrel leaves, red amaranth, dolichos bush, yellow cucumber, alpine strawberry, yellow cherry tomato, and red okra.
The couple began sourcing native seed varieties from farmers back in their hometown and started growing vegetables like spinach, coriander, and mint on their 10 x 4 sq ft balcony.
“As kids raised in villages, we do not remember buying vegetables for our consumption. We grew what we ate in our backyard. Today, we are able to provide a similar setup to our daughter. Now living in a city, we never buy green vegetables from the market for our consumption,” says the MCA graduate Chandana.
Read the complete article here.
Source: https://cityfarmer.info/india-eat-what-you-grow-homemaker-earns-rs-50-lakh-year-selling-native-seeds-to-gardeners/
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