Read the story here. Advertise at Before It's News here.
Profile image
By sameer_singh17
Contributor profile | More stories
Story Views
Last hour:
Last 24 hours:

10 Questions for Apple's Watch

% of readers think this story is Fact. Add your two cents.

Apple made some major announcements yesterday, including two large screened iPhones and Apple’s new payment service. But the most interesting announcement may have been the Apple Watch. In many ways, this announcement brings up more questions than answers.

Yesterday’s announcements clearly signaled Apple’s intention to continue moving upmarket. While the 4.7″ device became the new flagship iPhone 6, the 5.5″ device (iPhone 6 Plus) was priced $100 above the flagship and seems to be positioned as a “super premium” phablet. Apple Pay was an interesting blend of NFC and TouchID but much like Passbook, it seems to be US-centric so far. Also, consumers still need to see enough value from the service to change a habit, which is always difficult. Of course, Apple doesn’t need the payment service to dominate as long as it continues to attract premium buyers.

This takes us to the Apple Watch — if we look at it purely from the job-to-be-done lens, we run into some problems plaguing other wearables. But the pricing (starting at $349), design and the breadth of the collection (includes an 18-carat gold variant) suggests that Apple is looking upmarket at the luxury goods industry. It was also telling that Tim Cook began his presentation by stating that it was the “most accurate watch” ever made. Buyers of luxury Swiss watches care most about this attribute. The accuracy of time on watches or smartphones is more than good enough for pretty much everyone else. But this also brings up some very interesting questions, most of which I don’t have the answer to:

  1. From a consumer’s perspective, why does this product category exist?
  2. The iPad replicated many of the PC’s functions, but with a UI that was much easier to use. Does this imply that the Apple Watch is easier to operate than smartphones in certain use cases?
  3. If so, what are these use cases?
  4. Are app developers meant to discover these use cases?
  5. Will early adopters of the Apple Watch skew towards tech enthusiasts or the fashion conscious?
  6. Is there a meaningful overlap between these segments?
  7. How does the nature of early adopters affect app usage (engagement and types of apps used) and the uptake of mobile payments? 
  8. How does this affect app developers?
  9. How does this affect the evolution of use cases for this product category and consequently, its addressable market?
  10. And finally, depending on the answers to the previous questions — Are we, as tech observers, even equipped to analyze it?
In my opinion, any analysis of the Apple Watch needs to answer most, if not all, of these questions. As of today, I don’t even think Apple is in position to answer them. Of course, this will not stop polarized opinions about the imminent success or failure of this product. But I believe we need to wait and watch unfold before we can even attempt to understand it.


Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!

Order by Phone at 888-809-8385 or online at M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at M - F 9am to 5pm EST

Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation.

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)

Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen!

Nascent Iodine - Promotes detoxification, mental focus and thyroid health.

Smart Meter Cover -  Reduces Smart Meter radiation by 96%! (See Video).

Report abuse


    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    Load more ...




    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.