3 Linesheets Can Increase Sales

Having effective sales materials has never been so important. With competition growing and everyone competing for business you want to have the right tools in place to win new business. Linesheets when used effectively can be a great sales tool and help take your business to the next level. In this article we’ll go over three ways linesheets can help increase sales.

1. Linesheets Allow For Quick Buying Decisions

A linesheet isn’t a full-blown catalog, it’s more of a miniature catalog. An effective linesheeta shares the most important details of a product along with photos that stand out. Unlike catalogs, linesheets are more straightforward and clearly-worded. They aren’t meant to be filled with wordy product descriptions or tons of photos.

Buyers often times appreciate the fact that linesheets give them all the information they are looking for in regards to your product in one glance. These are busy individuals and having all of your information in front of them in one piece can allow for quick buying decisions.

Having a well styled and well organized linesheet can also give you that extra touch to stand out in often crowded markets.

2. Easy To Use & Distribute

Your time is valuable and you never know when an opportunity to showcase your products might come your way. Linesheets are easy to use and can be used for a variety of sales campaigns such as:

• Trade Shows
• Seminars
• Direct Mail Campaigns
• Email Marketing Campaigns
• Door To Door Sales

They are easy to create, cost effective to print, and allow you to place all your pertinent information in one place. Keep a stack with you in your office or even better yet have a stack with you in your car for when you’re on the go. You never know when they will become useful or when you stumble upon your next sales opportunity.

3. Showcase New Products Or Get Rid Of Excess Inventory

Updating or making changes to your linesheet can be relatively easy to do. And seeing as they are more cost effective to print then traditional sales materials such as catalogs or portfolios, your linesheet can be a great tool to use for unveiling new products or getting rid of excess inventory.

Launching a new product can be difficult but an effectively used linesheet can make your product launch that much simpler. Take some photos of your new product with a high definition camera, put together the details including product description & pricing, and lay them out in a linesheet. Get the finished masterpiece printed at a local print shop and distribute it to your customer base. You might even want to think about doing a product launch party to distribute your linesheets or if time is not on your side consider an email campaign.

Getting rid of excess inventory can also sometimes be a problem. Take advantage of the benefits of a linesheet to get rid of that inventory. Make sure to include in your product descriptions your wholesale cost and retail cost. You might even want to consider a blowout special or clearance special for your buyers. Everyone is looking for a deal and you might just get rid of your excess inventory quicker by offering a deal to your buyers.

In conclusion whatever your product is that you are trying to sell, incorporating linesheets in your sales & marketing plan can lead to new potential customers and increased sales. Time is everything and reaching new customers should be easy. Linesheets get the most important information across to your customers in a professional and creative way. When used properly then can increase your sales exceptionally and take your business to the next level.