8 Critical Steps For B2B Facebook Advertising Success
You do not need a bunch of bought, irrelevant likes. Identify the people who would recommend your business to their friends and ask them to like you. You will then build your base by using Facebook advertising to amplify these endorsements. For example, create sponsored stories targeting friends of specific individuals using custom audiences. You can also target people searching for your competitors using the sponsored results feature. The larger this core group of initial fans, the quicker you can start achieving rapid growth.
Personas
Start your campaign development strategy by developing personas of your target audience. Facebook gives you the ability to target specific interests, demographics, geographies, etc., then construct campaign ideas that speak to those personas. Once you learn to find productive segments, you should find related segments that might engage with your brand. For example, if your business finds a good return on people interested in TechCrunch, investigate targets like Mashable, Wired, and Ted.com.
SOURCE:
http://www.webtrafficboosters.com/8-critical-steps-for-b2b-facebook-advertising-success
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