Read the Beforeitsnews.com story here. Advertise at Before It's News here.
Profile image
By The Pirate's Cove (Reporter)
Contributor profile | More stories
Story Views
Now:
Last hour:
Last 24 hours:
Total:

NFL Kickoff Ratings Down 16.1% From 2019

% of readers think this story is Fact. Add your two cents.


The NFL should probably consider this a win, considering how many of their main consumer base said would not watch

NFL ratings: Initial results show decline for K.C.-Houston kickoff game

The initial wave of NFL ratings for Thursday night’s season kickoff have arrived, and the preliminary numbers are down for the NFL. However, the event was the most-watched sporting event since the Super Bowl, and only the second show since the Super Bowl to exceed 20 million viewers. (The Academy Awards in February averaged 23.9 million.)

According to Deadline, the Kansas City-Houston game initially rated a 5.2 among adults 18-49, the key demographic for advertisers, and boasted a preliminary total of 16.4 million viewers. At the moment — ratings are adjusted upward as more reports roll in — that’s a 16.1 percent drop from last year’s kickoff between the Green Bay Packers and Chicago Bears.

As more numbers came in Friday afternoon, NBC reported a total audience of 20.3 million viewers, down from last year’s 22 million in the same timeslot. Overall, the game averaged a nationwide rating of 11.2/23, down from last year’s 12.8/26.

Remember, the Packers-Bears game itself was down, as were ratings last year.

Critics of the league will point to the NFL’s newfound social justice activism as the reason for the decline. While that may be true, ratings are an inexact science, capable of detecting action but not motivation. Possible reasons for the initial decline include:

Yeah, they offer Reasons, the first which is the social justice activism. And there being no preseason. Doubtful on that one. And competition from the NBA and Stanley Cup Finals. And a tennis match. Yeah, if you’re throwing a tennis match as a Reason, it’s BS. This is the NFL. It should do well, if they weren’t killing their brand and driving away their primary consumer base. Then we get

Sports fatigue: Ratings for all sports, not just politically active ones, are down across the board. The twin societal hurricanes of a pandemic and racial protests have forced sports into a secondary role. Ongoing wildfires on the West Coast are a far more pressing concern to millions than whether Patrick Mahomes has a good day passing. It’s tough to relax with football when the world is crushing down on you.

Could it be that ratings are down because of the virtue signaling, calling the majority of people who watch them racists?

Few outside-the-home options: Ratings as of this season will begin including outside-the-home viewing. But with most bars and restaurants still closed, the opportunities for watching outside the home are slim.

Oh, please, it was pretty much available to most people with a TV.

The matchup: Multiple television ratings experts contacted by Yahoo Sports noted that the most important factor controlling NFL ratings isn’t politics or competition, it’s matchups. A good matchup between marquee teams will carry the day, and from that standpoint, Thursday night wasn’t a powerhouse showdown. The Chiefs are now one of the league’s top draws, but the Texans have struggled to draw attention on the national stage. They struggled on the field, too, falling behind 31-7 before losing 34-20.

Again, oh, please. It’s not like it was the Redskins playing the Giants, two bad teams.

That’s an article from 2013, but, it still applies. The main viewership of the NFL was Republican voters. And ones who are more likely to turn out to vote. It wasn’t that big among Democrats, like the NBA. They’re driving away that viewership, and it will be interesting to see the results of the season. Advertisers haven’t moved on yet, but, if ratings are way down, why pay top dollar for ads?



Source: https://www.thepiratescove.us/2020/09/12/nfl-kickoff-ratings-down-16-1-from-2019/


Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!


Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST


Order by Phone at 888-809-8385 or online at https://www.herbanomic.com M - F 9am to 5pm EST


Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen! 
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover -  Reduces Smart Meter radiation by 96%!  (See Video)

Immusist Beverage Concentrate - Proprietary blend, formulated to reduce inflammation while hydrating and oxygenating the cells.

Report abuse
Loading...
    Loading...

    Comments

    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    MOST RECENT
    Load more ...

    SignUp

    Login

    Newsletter

    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.