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What Fashion Modeling Agencies Want

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Joao Carlos Daily Dose

The images displayed below were a commission  for model and talent agency Karacter  based out of Lisbon Portugal but with models placed in some of the top agencies  around the world. Every year  the agency does what they call the “Model Tour”. They go  around the country  scouting new faces to  sign with  the agency. My Job was to shoot all eighteen pre-selected models – nine girls and nine boys and give them a crash course in modeling so we can judge them  and then select the winners .
Their prize beside a one year  modeling contract  is a three month  all expenses paid stay in either Paris or Milan where they can work and test and build their books to a international level ..  This was their first step .

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Here you have my set up I use Profoto D1 with a  Westcott 7 ft Umbrella with silver interior for my principal light source . The Umbrella creates a beautiful clean spread of light and  the D1 are a great portable studio Travel Kit . I also used a scrim Jim by Westcott to create a great rim light .
  
When testing for agencies in general your images should be very clean, crisp and clutter free .The images were shot on a neutral backdrop  featuring the models best features. Your intent here is not to show off clothing , or even your photography technique  but to showcase the models versatility,  beauty and elegance .  Models should walk away with  one or two great head shots , an amazing full length image and in most cases minimal posing is best .

In this case  the agency already has a mini studio area  .  My backdrop  was a white  seamless which is great because you can add or subtract light and have either a black , grey or white backdrop with a minimum investment . My light setup  for the day  is simple   . I start by using  two strobes for the back drop with silver  umbrellas   and a third with a Westcott Octabank

Above Joao Shooting  below the hip line so his model would look taller .
Joao Think Tank Airport Express always close .

Using Sylights.com  you get a good idea of the placement of my lights .
I had piles and piles of magazines and instructed each  model to select 4 or 5 poses that they liked , whilst they waited their turn to shoot .

 Below is a little extra treat – the BTS video off the Model Tour final and Catwalk show , You can see me in the Jury chair along side other  related  fashion persons , Like international male model Luis Batalha , Wardrobe stylist Tiago Espirito Santo , or fashion designer and Portugal Fashion organizer  Miguel Flor to name a few .

2012-12-12 21:42:42

Source: http://joaocarlosphoto.blogspot.com/2012/12/what-fashion-modeling-agencies-want.html


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