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New lows reached with drug ads

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“My number two does not look like a number two. I don’t know what to call it. Is there a number three?” So begins an ad in an aggressive AbbVie campaign to sell the disease of exocrine pancreatic insufficiency (EPI) in order to sell AbbVie’s drug for it. EPI is characterized by frequent diarrhea, gas, bloating and stomach pain says the campaign whose pay off line is “Don’t Keep a Lid on It.” Creon, AbbVie’s drug to treat the hitherto almost unknown disease of EPI is priced at over $500 a prescription. Continue reading Bev Conover Editor & Publisher Intrepid Report https://www.intrepidreport.com https://www.facebook.com/intrepidreport http://twitter.com/#!/Intrepid_Report [email protected]



Source: http://www.intrepidreport.com/archives/23713



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