Magic Leap One AR headset for devs costs more than 2x the iPhone X

It’s been a long and trip-filled wait but mixed reality headgear maker Magic Leap will finally, finally be shipping its first piece of hardware this summer.

We were still waiting on the price-tag — but it’s just been officially revealed: The developer-focused Magic Leap One ‘creator edition’ headset will set you back at least $2,295. So a considerable chunk of change — albeit this bit of kit is not intended as a mass market consumer device but is an AR headset for developers to create content that could excite future consumers.

The augmented reality startup, which has raised at least $2.3 billion, according to Crunchbase, attracting a string of high profile investors including Google, Alibaba, Andreessen Horowitz and others, is only offering its first piece of reality bending eyewear to “creators in cities across the contiguous U.S.”.

Potential buyers are asked to input their zip code via its website to check if it will agree to take their money but it adds that “the list is growing daily”.

We tried the TC SF office zip and — unsurprisingly — got an affirmative of delivery there. But any folks in, for example, Hawaii wanting to spend big to space out are out of luck for now…

Magic Leap specifies it will “hand deliver” the package to buyers — and “personally get you set up”.

So evidently it wants to try to make sure its first flush of expensive hardware doesn’t get sucked down the toilet of dashed developer expectations.

It describes the computing paradigm it’s seeking to shift, with the help of enthused developers and content creators, as “spatial computing” — but it really needs a whole crowd of technical and creative people to step with it if it’s going to successfully deliver that.