According to the new market research report “Eye Tracking Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Tracking Type (Remote and Mobile), Application (Assistive Communication, and Human Behavior & Market Research), Vertical, and Geography- Global Forecast to 2025″, is expected to grow from USD 368 million in 2020 to USD 1,098 million by 2025; it is expected to grow at a CAGR of 24.5% from 2020 to 2025. The high demand for eye trackers in the healthcare vertical, especially for the assistive communication application is one of the key driving factors for the eye tracking market. The increasing penetration of eye tracking technology in the consumer electronics vertical, and high demand for eye trackers for personalized advertisements and consumer research purposes are a few other key factors having a positive impact on the growth of the eye tracking market.
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Mobie eye tracking segment to witness highest growth rate in the eye tracking market between 2020 and 2025
The market for mobile eye tracking is expected to grow at the highest CAGR during the forecast period. Mobile eye tracking provides more degree of freedom for the subject, which entails a natural head and eye movement to be recorded. This approach is gaining traction in market research applications in the retail and advertisement sector.
Assistive Communication application to dominate eye tracking market, in terms of size, during forecast period
The eye tracking market, by application, is segmented into assistive communication, human behavior & market research, and others. The eye tracking market for the assistive communication application is expected to hold a dominant position during the forecast period. The need for effective assistive communication devices for physically impaired people and improvements in eye tracking technology drive the market for this segment.
North America to hold largest share of eye tracking market by 2020
North America is expected to hold the largest share of the eye tracking market by 2020. The US and Canada are the key countries contributing to the growth of the eye tracking market in North America. Europe is expected to account for the second-largest share of the eye tracking market during the forecast period. The UK and Germany are significant demand-generating countries for eye tracking technology-based products and services in this region.
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A few key players operating in the eye tracking market are Tobii (Sweden), EyeTracking (US), SR Research (Canada), Seeing Machines (Australia), PRS IN VIVO (France), Smart Eye (Sweden), EyeTech Digital Systems (US), Eyegaze (US), Ergoneers (Germany), ISCAN (US), iMotions (Denmark), and Lumen Research (UK).
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