What Are the Do's and Don'ts of Custom Labels?

Custom labels are an essential aspect of product packaging and branding. They not only provide important information about the product but also help to attract customers and set your product apart from the competition. When it comes to creating custom labels, there are certain do’s and don’ts that you should keep in mind to ensure that your labels are effective and professional-looking.

Do’s of Custom Labels

1. Use High-Quality Materials

When it comes to custom labels, the quality of the materials used is crucial. High-quality materials ensure that your labels look professional and are durable enough to withstand the wear and tear of everyday use. When choosing a label printing company, make sure to select one that uses top-quality materials for their printed labels UK.

2. Keep It Simple and Clear

Your custom labels should be easy to read and understand at a glance. Avoid using too many colors, fonts, or graphics that can make your labels look cluttered and confusing. Instead, opt for a simple and clear design that effectively communicates the necessary information about your product.

3. Use Appropriate Fonts and Colors

The fonts and colors you use on your custom labels can have a significant impact on how your product is perceived. Make sure to choose fonts that are easy to read and colors that complement your brand and product. Consider the message you want to convey and select fonts and colors that reflect that message.

4. Include Necessary Information

Your custom labels should include all the necessary information about your product, such as the product name, description, ingredients, and any relevant certifications or warnings. Make sure that this information is clearly visible and easy to find on your labels.

5. Consider the Packaging

When designing your custom labels, it’s important to consider the packaging of your product. Make sure that your labels fit well on the packaging and complement its overall design. Consider the size, shape, and material of your packaging when selecting the size and shape of your labels.

6. Proofread and Double-Check

Before finalizing your custom labels, make sure to proofread and double-check all the information included. Check for any spelling or grammatical errors, and ensure that all the information is accurate and up-to-date. It’s also a good idea to have someone else review your labels to catch any mistakes you may have missed.

Don’ts of Custom Labels

1. Don’t Use Low-Quality Materials

Using low-quality materials for your custom labels can make your product look cheap and unprofessional. Avoid using thin, flimsy materials that can easily tear or fade, as this can damage your brand’s reputation. Instead, invest in high-quality materials that will make your product look premium and long-lasting.

2. Don’t Overdo It

When it comes to custom labels, less is often more. Avoid using too many colors, fonts, or graphics that can make your labels look busy and overwhelming. Stick to a simple and clean design that effectively communicates the necessary information about your product.

3. Don’t Use Hard-to-Read Fonts

Using hard-to-read fonts on your custom labels can make it difficult for customers to understand the information about your product. Avoid using overly stylized or decorative fonts that can be challenging to read, especially from a distance. Instead, opt for clear and legible fonts that are easy to read at a glance.

4. Don’t Neglect the Back Label

While the front label of your product is often the most prominent, don’t neglect the back label. The back label is an excellent opportunity to provide additional information about your product, such as usage instructions, warnings, or a list of ingredients. Make sure that the back label is just as well-designed and informative as the front label.

5. Don’t Forget About Regulations

Depending on your product and industry, there may be specific regulations or guidelines that you need to follow when it comes to labeling. Make sure to research and comply with any relevant regulations to avoid any legal issues or penalties.

Choosing the Right Label Printing Company in the UK

When it comes to creating custom labels for your products, choosing the right label printing company is crucial. Here are some factors to consider when selecting a label printing company in the UK:

1. Quality

Make sure to choose a label printing company that uses high-quality materials and printing techniques. Look for a company that offers a range of materials and finishes to choose from, such as matte, glossy, or textured labels.

2. Expertise

Look for a label printing company with experience and expertise in creating custom labels for your specific industry or product type. They should be able to provide guidance and advice on the best materials, designs, and printing techniques for your needs.

3. Turnaround Time

Consider the turnaround time of the label printing company, especially if you have a tight deadline. Look for a company that can deliver your labels quickly and efficiently without compromising on quality.

4. Customer Service

Choose a label printing company with excellent customer service and support. They should be responsive to your inquiries and concerns and provide clear communication throughout the printing process.

5. Price

While price shouldn’t be the only factor in choosing a label printing company, it’s still an important consideration. Look for a company that offers competitive pricing without compromising on quality or service.

Conclusion

Creating custom labels for your products is an essential aspect of branding and packaging. By following the do’s and don’ts outlined in this article and choosing the right label printing company in the UK, you can ensure that your labels are effective, professional-looking, and compliant with any relevant regulations.

Remember to use high-quality materials, keep your design simple and clear, and include all necessary information on your labels. Avoid using low-quality materials, overdoing your design, or neglecting the back label.

When selecting a label printing company in the UK, consider factors such as quality, expertise, turnaround time, customer service, and price. By working with a reputable and experienced label printing company, you can create custom labels that effectively showcase your brand and product.

Do’s:

1. Use high-quality materials to ensure durability and appearance.

2. Keep the design simple and clear for easy readability.

3. Choose appropriate fonts and colors that are legible and align with your brand.

4. Include all necessary information, ensuring customers have relevant details.

5. Consider the packaging to ensure label compatibility and design cohesion.

6. Proofread and double-check for any errors or missing information.

Don’ts:

1. Avoid using low-quality materials that can diminish label quality.

2. Don’t overdo the design with excessive colors, fonts, or graphics, as this can overwhelm the layout.

3. Stay away from hard-to-read fonts that may hinder readability.

4. Don’t neglect the back label, as it often contains essential information.

5. Never forget about regulations; ensure compliance with industry and government guidelines.

6. By following these guidelines and working with a trusted label printing company in the UK, you can create custom labels that effectively communicate your brand message and attract customers to your product.