BET AWARDS NOMINEES ANNOUNCED
Queen Latifah to Host the BET AWARDS ’10; Performers to Include Diddy-Dirty Money, Trey Songz, Nicki Minaj and Drake
Jay-Z Leads the Pack with 5 Individual Nominations, Followed by Beyonce, Alicia Keys, Trey Songz and Melanie Fiona Tied With 4 Each
Pop Prince Justin Bieber Gets A Nod for Best New Artist, Newcomer Selena Gomez for the YoungStars Award and the Accomplished Zoe Saldana for Best Actress
NEW YORK, May 18 — BET Networks, a unit of Viacom (NYSE: VIA) (NYSE:VIA.B) , today announced that entertainment superstar Queen Latifah has been tapped to host the tenth anniversary of the mega-hit, #1 rated awards show among African American viewers, the BET AWARDS. This much-anticipated special will broadcast LIVE from the historic Shrine Auditorium in Los Angeles on Sunday, June 27, 2010 at 8:00 P.M.* on BET and via live stream on BET.com.
Continuing a tradition of honoring and showcasing the industry’s hottest stars in music, sports and entertainment, BET AWARDS ’10 is poised for another chart-topping night of never-before seen moments. Performances by Diddy-Dirty Money, Trey Songz, Nicki Minaj, Drake and more to light the stage. R&B superstar Trey Songz is featured in his very own reality series — TREY SONGZ: MY MOMENT IN TIME — premiering on BET Tuesday, June 29th at 10 P.M.* (with a sneak peek airing after the BET AWARDS on June 27th).
“We are thrilled that Queen Latifah is going to host the BET AWARDS ’10,” commented Stephen Hill, President of Music Programming and Specials, BET Networks. “Her versatility as a performer perfectly matches the dynamism of our show. This will be the perfect 10. Get ready for stirring performances, a surprise that will knock you out and massive quantities of fun; all helmed by ‘The Queen.’”
One-woman entertainment conglomerate Queen Latifah is sure to reign supreme as host of this year’s BET AWARDS ’10. Blessed with style and substance, Queen Latifah is a Grammy® Award-winning musician, television and film actress, label president, author and entrepreneur. On January 4, 2006, she became the first hip hop artist to be crowned with a star on the Hollywood Walk of Fame, has received rave reviews, an Oscar nomination for Best Supporting Actress for her portrayal as Mama Morton in Miramax’s “Chicago” as well as a Golden Globe and SAG Award win for her heart wrenching role in “Life Support.”
BET AWARDS ’10 will recognize the achievements of artists, entertainers and athletes in 19 categories. Front-runner Jay-Z gets 5 individual nominations across multiple categories: Best Male Hip Hop Artist, Best Collaboration, Video of the Year (for which he holds two nominations) and Viewer’s Choice. Closely behind are Beyonce (Best Female R&B Artist, Best Collaboration, Video of the Year, Viewer’s Choice), Alicia Keys (Best Female R&B Artist, Best Collaboration, Video of the Year, Viewer’s Choice), Trey Songz (Best Male R&B Artist, Best Collaboration – 2, Viewer’s Choice) and Melanie Fiona (Best Female R&B Artist, Best New Artist, Video of the Year, Centric Award) with 4 each.
Drake locks 3 individual nominations with an additional 3 for Young Money; similarly, Nicki Minaj has 2 individual nods as well as 3 for Young Money. Other multiple nominees include Rihanna, Fabolous, B.O.B., Maxwell and Monica. Teen heart throb Justin Bieber secures nomination for Best New Artist, Disney(TM) actress Selena Gomez for the YoungStars Award and “Avatar” star Zoe Saldana for Best Actress.
On the social media front, BET AWARDS ’10 will focus on digital exclusives and interactivity. There will be a 106 & PARK Pre-Show performance that will live only on digital platforms. Internet users will be able to interact with the show through such features as:
– ”Shine a Light / Local Heroes,” where the online audience can nominate
someone who is making a difference in their community or the lives of
others for an opportunity to be recognized in the BET AWARDS.
– ”You Talk, We Listen,” a daily poll and dialogue about what our
viewers would like to see in the 2010 BET AWARDS show.
– ”Who Rocked the Mic Award,” where our viewers vote on the best
performance from the show and the Award is presented in the 106 & PARK
Post Show on Monday, June 28th.
– ”W3: Who What Wear,” in which users check out the 360 degree view
”COVERCAM” online to vote on the best dressed celebrity from our red
carpet, and an award is presented during the fashion show airing
Monday, June 28th.
– ”Ultimate Fan,” where three contest finalists will travel to New York
and appear on 106 & PARK to state their case for why they should be
the BET Awards Ultimate Fan. The Ultimate Fan winner will be
determined by mobile votes and the grand prize package includes a 4
day/3 night trip for two to Los Angeles where he/she will co-present
the Viewer’s Choice award.
BET AWARDS ’10 will also kick off MUSIC MATTERS, a multi-platform network initiative showcasing groundbreaking music and talent. This campaign will focus primarily on new acts that have the potential to be the next superstar, while also highlighting some established artists.
For nearly a decade the BET AWARDS has reigned as one of the highest rated and most memorable celebrations in entertainment, rivaling all top awards shows. Having escalated each year in industry influence, A-list celebrity nominations, attendance and one-of-a-kind performances, BET AWARDS has undoubtedly established itself as the hottest ticket on television.
THANKS TO HOLLYWIRE FOR THIS STORY
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