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Retail ETFs: Following the Selective Consumer

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  • Consumers remain resilient, but spending is increasingly shifting toward value, convenience, and frequent everyday purchases.
  • Retail ETFs can bridge staples and discretionary exposure.
  • E-commerce is evolving from discretionary shopping toward an everyday retail channel spanning groceries, essentials, and services.

The consumer remains resilient, but spending is becoming increasingly selective. Bank of America’s August Consumer Checkpoint showed total card spending per household increased 5.0% year-over-year in July, with spending excluding gasoline up 4.3%. Although growth moderated from June, Bank of America attributed much of that slowdown to the fading of temporary boosts, including the timing of major online sales and World Cup related spending, rather than a broad deterioration in underlying demand.

Still, households have less room for discretionary purchases. The personal saving rate was just 2.7% in June, according to the Bureau of Economic Analysis, likely due to higher inflationary costs. This points to a consumer that is still willing and able to spend, but is becoming more deliberate about where those dollars go.

For investors, that makes the retail opportunity less about whether consumers are spending and more about which companies are capturing their spending. Value, convenience, and frequent purchases remain important themes, benefiting warehouse clubs, discount retailers, and companies tied to everyday necessities. At the same time, e-commerce is becoming more integrated into routine purchases such as groceries and household goods. Memberships, advertising, marketplaces, and fulfillment are also giving some of the largest retailers additional ways to monetize customer relationships beyond traditional merchandise sales. We’ll take a look at these trends — and a few ETFs that follow them — in this note.


Source: https://etfdb.com/thematic-investing-content-hub/following-selective-consumer/



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