Superbowl 44...The Ads!
In case you missed it, like me, check out the television spots that ran last night.
I couldn’t stop laughing…to me, this IS the show!
Super Bowl 2010 ads: Oprah Winfrey, David Letterman and Jay Leno save the day with ‘Late Show’ spot
Monday, February 8th 2010, 4:00 AM
In an image from video provided by CBS, David Letterman, Oprah Winfrey and Jay Leno, from right, record a promo for CBS’ ‘Late Show’ that aired during the Super Bowl. WATCH VIDEO of some ads below.
Super Bowls can produce unlikely heroes, and so can Super Bowl ads.
The best of the commercial breaks last night was a spot featuring rivals David Letterman and Jay Leno, who teamed with Oprah Winfrey for a “Late Show” commercial that stopped the show.
And maybe saved it, on a night when too many of the ads felt a little too familiar – sometimes because they used the same joke as the spot right before.
The Letterman spot began with Dave munching chips and grumbling that it was the worst Super Bowl party ever.
The camera then panned to Winfrey, who did a promo with Letterman in 2007 and naturally said something soothing. Then it moved over to Leno, who delivered the punch line: “He’s only saying that because I’m here.”
That spot rescued a lineup that started shaky and never really caught a rhythm.
Two of the spots that drew the most pre-game buzz – a Focus on the Family ad that sparked a firestorm over its anti-abortion message and a GoDaddy spot that was said to push the raciness envelope – turned out to be unremarkable.
Beermaker Anheuser-Busch, which often sets the pace, built too much of its pre-game buzz on a convenient “controversy” over whether it would bring back the ever-popular Clydesdale horses.
At least that spot was touching and fun – unlike the eTrade baby, who is aging before our eyes.
The general lack of spark was reflected by the bizarre repetition of several comic themes.
A Careerbuilders spot and a Dockers spot, which ran back to back, both worked from the idea of men not wearing pants. Back-to-back ads for Dodge and FloTV urged men to get back their mojo by buying cars and big screen TVs.
Too many of the ads just missed the mark, like having a very large Charles Barkley walk across the screen plugging fast food.
No wonder Letterman and Leno, two of the most overexposed people in the country of late, felt freshest.
click the video to see them all
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